VIDEO PRODUCTION

DIRECTOR ASSIST

CREATIVE DIRECTION

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MUSIC VIDEO

ZELENO - Красавчик

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Background
Zeleno, an innovative Ukrainian music project, is known for its vibrant pop-dance style with Eastern European influences. Combining modern rhythms with the musical traditions of the region, the band, consisting of Andrey, Evgeniya Pastyreva, and Nikolay Pastyrev, has attracted the attention of audiences in Ukraine and around the world. Their hit songs such as "Красавчик" (2024), "Ніч така чарівна", "У-ля-ля морякам", and "Танцуй цаца" have become perfect tracks for parties and dancing. The band actively promotes their work through official YouTube and Instagram channels (@zeleno.official). The Landa Marketing team was involved in the creation of a music video that reflects the energy and unique spirit of Zeleno.

Objectives
• To create a music video that reflects the energetic and lively style of Zeleno.
• To create a dynamic and engaging video that effectively tells the story of the song while crafting an appealing visual image.
• To build a coherent and strong image that attracts both Ukrainian audiences and international fans.

Challenges
• The need to translate the energetic and lively vibe of the band's music into an appealing visual format, while retaining the authentic essence of Zeleno’s musical style.
• Creating a video that combines modern aesthetics with Eastern European influences without becoming too conventional or overly cluttered visually.
• Developing a creative concept that is accessible to a wide audience but still preserves the uniqueness and authenticity of the band.

Solution
• Landa Marketing developed a visual concept that blends interesting locations with a creative storyline.
• A dynamic color palette with strong contrasts was used to highlight the party atmosphere of the song "Красавчик."
• A mix of images from an urban setting, with accents of Eastern European tradition, was incorporated to reflect the blend of modernity and tradition in the band’s style.

Results
• The creation of a memorable music video that was widely appreciated by the band's fans and became viral on music and social platforms.
• A significant increase in the visibility of Zeleno on their digital channels, with a rise in followers and interactions on Instagram and YouTube (1 million views).

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