VIDEO PRODUCTION

DIRECTOR ASSIST

CREATIVE DIRECTION

‍

Background
Tucano is a brand with over 10 years of experience in the HoReCa industry, with 50 locations across 8 countries and a solid reputation in the premium coffee sector.

Objectives
The goal of the "Landa Marketing" team was to create a commercial that captures the essence of Tucano: a combination of energizing coffee and a vibrant atmosphere, reflecting the brand's philosophy and commitments. The commercial concept was designed not only to highlight the product but also the energy coffee brings, along with the motivation and beauty of nature that inspires Tucano locations + atmospheric shots.

Challenges

• The need to communicate not just about coffee, but the entire Tucano experience – a place of meeting, energy, and relaxation, while conveying the message of a sustainable brand.
  
• Creating a commercial that is both energizing and calming, through an aesthetic aligned with the natural vibe of Tucano locations.
  
• Differentiating from competitors in the HoReCa coffee industry, who promote similar products, by using a unique approach in terms of atmosphere and the story behind the brand.
  

Solution
Landa Marketing team helped create a captivating commercial through video production and creative direction. By using natural imagery, warm color combinations, and energetic shots, we successfully captured the essence of the Tucano brand: a place where people connect with the authentic taste of coffee, but also with nature.

Results

• Increased brand visibility among consumers in multiple countries through an impactful visual marketing campaign.
  
• Improved public perception of Tucano’s values and products, with a particular focus on sustainability and environmental commitment.
  
• Strengthened the bond between Tucano and its customer community through a shared emotional experience – coffee as a source of energy and nature as a place of refuge.

‍