LOGO DESIGN

ART DIRECTION

FOTOLEV

Background

Landa Marketing had the privilege of working with Fotolev, a photo studio founded by a Ukrainian photographer now based in Bucharest. The studio specializes in capturing the warmth and authenticity of family moments, bringing a unique perspective to preserving cherished memories. The brand sought a logo design that would reflect both the playful and heartfelt spirit of the studio, while also conveying professionalism and warmth.

Objectives
To create a logo that effectively represents Fotolev’s mission: preserving family memories through a unique visual identity. The design needed to evoke a sense of warmth, joy, and nostalgia while maintaining a professional and refined aesthetic.

Challenges
• The logo had to visually encapsulate the essence of family moments, connecting with both children and adults alike.
• The design had to balance warmth and professionalism, appealing to a wide audience while reinforcing the studio’s authenticity and expertise.
• The client sought a unique visual language that stood out in a crowded market of family-oriented photography brands.

Solution
• Landa Marketing crafted a logo that draws inspiration from a child’s illustration of a lion, symbolizing "Lev" in Ukrainian. This hand-drawn style reflects innocence and joy, aligning perfectly with Fotolev’s mission to preserve precious moments.
• The typography was carefully chosen to convey both playfulness and sophistication, representing the studio’s approachable yet professional nature.
• A thoughtful color palette was developed to reinforce the brand’s warmth and authenticity:

Result Every element was meticulously crafted to ensure a timeless, heartfelt visual language, reflecting Fotolev’s core mission of turning life’s fleeting moments into lasting works of art. The final logo stands as a testament to the studio’s values of authenticity, warmth, and professionalism.